'Proper evaluation of performance cannot be carried out if the feed intake of a cow cannot be quantified'. Performance evaluation is the surest way for sustainable intensification in the dairy enterprise. Its important or rather a must do task for any promising dairy profit venture to keep records. Records are a foundation of stable agribusiness.Many farmers in the dairy industry continue to struggle with systematic inefficiencies that would have been easy to identify and solve if they kept good records and got such records analysed so as to guide them in their management and deal with unending challenges in the farms. Some important records to keep include:production records,pedigree records(calf births and weight,calving dates,identification and name of bull used for sire,date of heat onset and service,identification and name of cow dam),disease records(disease incidents and treatments,vaccinations,live weight),feeding records and herd records. Consistency in keeping records is also important,it is an every day activity as part of the dairy management regime in the farm.